Marketing
Learn essential marketing concepts including the difference between selling and marketing, market opportunities, market segmentation, the marketing mix (4Ps), and consumer vs producer markets
49
Words
3
Grammar
52
Cards
📚 Vocabulary 49
View all →marketing
/ˈmɑːrkɪtɪŋ/
Noun
Meaning: hoạt động tiếp thị, marketing; quá trình xác định và đáp ứng nhu cầu khách hàng
"Marketing involves understanding customer needs and creating value."
selling
/ˈselɪŋ/
Noun
Meaning: việc bán hàng; hoạt động thuyết phục khách hàng mua sản phẩm
"The selling concept focuses on persuading customers to buy products."
superfluous
/suːˈpɜːrfluəs/
Adjective
Meaning: thừa thãi, không cần thiết
"Good marketing makes aggressive selling superfluous."
consumer
/kənˈsuːmər/
Noun
Meaning: người tiêu dùng, khách hàng
"Companies must understand what consumers want and need."
concept
/ˈkɑːnsept/
Noun
Meaning: khái niệm, ý tưởng
"The marketing concept focuses on customer satisfaction."
assume
/əˈsuːm/
Verb
Meaning: giả định, cho rằng
"The selling concept assumes that consumers must be persuaded to buy."
vigorous
/ˈvɪɡərəs/
Adjective
Meaning: mạnh mẽ, quyết liệt
"Vigorous selling techniques are used to persuade reluctant buyers."
persuade
/pərˈsweɪd/
Verb
Meaning: thuyết phục, làm cho tin
"Salespeople try to persuade customers to buy their products."
satisfy
/ˈsætɪsfaɪ/
Verb
Meaning: thỏa mãn, đáp ứng
"The goal is to satisfy customer needs profitably."
anticipate
/ænˈtɪsɪpeɪt/
Verb
Meaning: dự đoán, lường trước
"Good marketers anticipate future consumer needs."
market opportunity
/ˈmɑːrkɪt ˌɑːpərˈtuːnəti/
Noun
Meaning: cơ hội thị trường
"The company identified a market opportunity in online education."
profitable
/ˈprɑːfɪtəbl/
Adjective
Meaning: có lợi nhuận, sinh lời
"Finding profitable market opportunities is crucial for growth."
unsatisfied
/ʌnˈsætɪsfaɪd/
Adjective
Meaning: chưa được thỏa mãn, không hài lòng
"Marketers look for unsatisfied needs in the market."
differential advantage
/ˌdɪfəˈrenʃl ədˈvæntɪdʒ/
Noun
Meaning: lợi thế cạnh tranh khác biệt
"The company's differential advantage is superior customer service."
distinctive competency
/dɪˈstɪŋktɪv ˈkɑːmpɪtənsi/
Noun
Meaning: năng lực đặc biệt, điểm mạnh riêng
"Innovation is one of our distinctive competencies."
market segmentation
/ˈmɑːrkɪt ˌseɡmenˈteɪʃn/
Noun
Meaning: phân khúc thị trường
"Market segmentation divides customers into groups with similar needs."
target market
/ˈtɑːrɡɪt ˈmɑːrkɪt/
Noun
Meaning: thị trường mục tiêu
"Young professionals are our primary target market."
identify
/aɪˈdentɪfaɪ/
Verb
Meaning: xác định, nhận biết
"Companies must identify their target customers carefully."
monitor
/ˈmɑːnɪtər/
Verb
Meaning: theo dõi, giám sát
"Companies monitor competitors' activities closely."
defeat
/dɪˈfiːt/
Verb
Meaning: đánh bại, chiến thắng
"The goal is to defeat competitors and win loyal customers."
loyal
/ˈlɔɪəl/
Adjective
Meaning: trung thành, trung thực
"Loyal customers provide repeat business and referrals."
market research
/ˈmɑːrkɪt rɪˈsɜːrtʃ/
Noun
Meaning: nghiên cứu thị trường
"Market research helps understand customer preferences and behaviors."
analyze
/ˈænəlaɪz/
Verb
Meaning: phân tích, nghiên cứu
"Companies analyze data to understand market trends."
potential
/pəˈtenʃl/
Adjective
Meaning: tiềm năng, có khả năng
"The potential market for this product is very large."
reaction
/riˈækʃn/
Noun
Meaning: phản ứng, phản hồi
"Customer reactions to the new product were positive."
feature
/ˈfiːtʃər/
Noun
Meaning: tính năng, đặc điểm
"This phone has many innovative features."
marketing mix
/ˈmɑːrkɪtɪŋ mɪks/
Noun
Meaning: hỗn hợp marketing, chiến lược marketing tổng hợp
"The marketing mix consists of product, price, place, and promotion."
integration
/ˌɪntɪˈɡreɪʃn/
Noun
Meaning: sự tích hợp, sự kết hợp
"Integration of all marketing elements is essential for success."
product
/ˈprɑːdʌkt/
Noun
Meaning: sản phẩm
"Product quality is a key factor in customer satisfaction."
place
/pleɪs/
Noun
Meaning: địa điểm, kênh phân phối
"Place refers to distribution channels and sales locations."
promotion
/prəˈmoʊʃn/
Noun
Meaning: xúc tiến, quảng bá
"Promotion includes advertising and sales activities."
price
/praɪs/
Noun
Meaning: giá cả
"Price is a critical element of the marketing mix."
distribution channel
/ˌdɪstrɪˈbjuːʃn ˈtʃænl/
Noun
Meaning: kênh phân phối
"The company uses multiple distribution channels to reach customers."
packaging
/ˈpækɪdʒɪŋ/
Noun
Meaning: bao bì, đóng gói
"Attractive packaging can increase product sales."
brand name
/brænd neɪm/
Noun
Meaning: tên thương hiệu
"A strong brand name adds value to products."
guarantee
/ˌɡærənˈtiː/
Noun
Meaning: bảo hành, đảm bảo
"The product comes with a two-year guarantee."
inventory
/ˈɪnvəntɔːri/
Noun
Meaning: hàng tồn kho
"Managing inventory levels is important for profitability."
advertising
/ˈædvərtaɪzɪŋ/
Noun
Meaning: quảng cáo
"Advertising helps create awareness and generate demand."
publicity
/pʌbˈlɪsəti/
Noun
Meaning: công khai, quảng bá
"Good publicity can boost brand reputation."
sales promotion
/seɪlz prəˈmoʊʃn/
Noun
Meaning: khuyến mại bán hàng
"Sales promotion includes discounts and special offers."
discount
/ˈdɪskaʊnt/
Noun
Meaning: chiết khấu, giảm giá
"The store offers discounts during the holiday season."
credit terms
/ˈkredɪt tɜːrmz/
Noun
Meaning: điều kiện tín dụng, điều khoản thanh toán
"Flexible credit terms can attract more business customers."
product manager
/ˈprɑːdʌkt ˈmænɪdʒər/
Noun
Meaning: quản lý sản phẩm
"The product manager is responsible for the product's success."
brand manager
/brænd ˈmænɪdʒər/
Noun
Meaning: quản lý thương hiệu
"The brand manager develops strategies to strengthen the brand."
consumer market
/kənˈsuːmər ˈmɑːrkɪt/
Noun
Meaning: thị trường tiêu dùng
"The consumer market includes all individual buyers."
producer market
/prəˈduːsər ˈmɑːrkɪt/
Noun
Meaning: thị trường sản xuất, thị trường công nghiệp
"The producer market is actually larger than the consumer market."
industrial goods
/ɪnˈdʌstriəl ɡʊdz/
Noun
Meaning: hàng hóa công nghiệp
"Industrial goods are used in the production of other products."
launch
/lɔːntʃ/
Verb
Meaning: tung ra, cho ra mắt
"The company will launch a new product next month."
point of sale
/pɔɪnt əv seɪl/
Noun
Meaning: điểm bán hàng
"Points of sale include retail stores and online platforms."
📖 Grammar 3
View all →Present Simple for Facts
Subject + verb (base form/s/es)
Used to express general truths, facts, and permanent situations in marketing and business
Passive Voice in Marketing
Subject + be + past participle
Passive voice emphasizes the action or result rather than who performs it
Comparative and Superlative
more/less + adjective; the most/least + adjective
Comparing different marketing approaches, products, or markets