🎯 Practice Session
Marketing
Learn essential marketing concepts including the difference between selling and marketing, market opportunities, market segmentation, the marketing mix (4Ps), and consumer vs producer markets
Intermediate
Unit 19
1 / 52
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Vocabulary
marketing mix
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hỗn hợp marketing, chiến lược marketing tổng hợp
Example: The marketing mix consists of product, price, place, and promotion.
Example: The marketing mix consists of product, price, place, and promotion.
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Vocabulary
discount
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chiết khấu, giảm giá
Example: The store offers discounts during the holiday season.
Example: The store offers discounts during the holiday season.
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Vocabulary
brand manager
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quản lý thương hiệu
Example: The brand manager develops strategies to strengthen the brand.
Example: The brand manager develops strategies to strengthen the brand.
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Vocabulary
distinctive competency
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năng lực đặc biệt, điểm mạnh riêng
Example: Innovation is one of our distinctive competencies.
Example: Innovation is one of our distinctive competencies.
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Vocabulary
defeat
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đánh bại, chiến thắng
Example: The goal is to defeat competitors and win loyal customers.
Example: The goal is to defeat competitors and win loyal customers.
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Vocabulary
selling
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việc bán hàng; hoạt động thuyết phục khách hàng mua sản phẩm
Example: The selling concept focuses on persuading customers to buy products.
Example: The selling concept focuses on persuading customers to buy products.
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Vocabulary
point of sale
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điểm bán hàng
Example: Points of sale include retail stores and online platforms.
Example: Points of sale include retail stores and online platforms.
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Vocabulary
packaging
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bao bì, đóng gói
Example: Attractive packaging can increase product sales.
Example: Attractive packaging can increase product sales.
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Vocabulary
market opportunity
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cơ hội thị trường
Example: The company identified a market opportunity in online education.
Example: The company identified a market opportunity in online education.
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Grammar
Comparative and Superlative
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Structure: more/less + adjective; the most/least + adjective
Comparing different marketing approaches, products, or markets
Comparing different marketing approaches, products, or markets
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Vocabulary
vigorous
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mạnh mẽ, quyết liệt
Example: Vigorous selling techniques are used to persuade reluctant buyers.
Example: Vigorous selling techniques are used to persuade reluctant buyers.
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Vocabulary
potential
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tiềm năng, có khả năng
Example: The potential market for this product is very large.
Example: The potential market for this product is very large.
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Vocabulary
guarantee
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bảo hành, đảm bảo
Example: The product comes with a two-year guarantee.
Example: The product comes with a two-year guarantee.
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Vocabulary
market segmentation
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phân khúc thị trường
Example: Market segmentation divides customers into groups with similar needs.
Example: Market segmentation divides customers into groups with similar needs.
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Vocabulary
target market
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thị trường mục tiêu
Example: Young professionals are our primary target market.
Example: Young professionals are our primary target market.
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Vocabulary
brand name
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tên thương hiệu
Example: A strong brand name adds value to products.
Example: A strong brand name adds value to products.
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Vocabulary
sales promotion
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khuyến mại bán hàng
Example: Sales promotion includes discounts and special offers.
Example: Sales promotion includes discounts and special offers.
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Vocabulary
differential advantage
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lợi thế cạnh tranh khác biệt
Example: The company's differential advantage is superior customer service.
Example: The company's differential advantage is superior customer service.
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Vocabulary
marketing
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hoạt động tiếp thị, marketing; quá trình xác định và đáp ứng nhu cầu khách hàng
Example: Marketing involves understanding customer needs and creating value.
Example: Marketing involves understanding customer needs and creating value.
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Vocabulary
superfluous
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thừa thãi, không cần thiết
Example: Good marketing makes aggressive selling superfluous.
Example: Good marketing makes aggressive selling superfluous.
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Vocabulary
price
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giá cả
Example: Price is a critical element of the marketing mix.
Example: Price is a critical element of the marketing mix.
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Grammar
Present Simple for Facts
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Structure: Subject + verb (base form/s/es)
Used to express general truths, facts, and permanent situations in marketing and business
Used to express general truths, facts, and permanent situations in marketing and business
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Vocabulary
market research
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nghiên cứu thị trường
Example: Market research helps understand customer preferences and behaviors.
Example: Market research helps understand customer preferences and behaviors.
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Vocabulary
distribution channel
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kênh phân phối
Example: The company uses multiple distribution channels to reach customers.
Example: The company uses multiple distribution channels to reach customers.
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Vocabulary
inventory
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hàng tồn kho
Example: Managing inventory levels is important for profitability.
Example: Managing inventory levels is important for profitability.
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Vocabulary
analyze
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phân tích, nghiên cứu
Example: Companies analyze data to understand market trends.
Example: Companies analyze data to understand market trends.
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Vocabulary
product manager
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quản lý sản phẩm
Example: The product manager is responsible for the product's success.
Example: The product manager is responsible for the product's success.
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Vocabulary
product
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sản phẩm
Example: Product quality is a key factor in customer satisfaction.
Example: Product quality is a key factor in customer satisfaction.
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Vocabulary
promotion
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xúc tiến, quảng bá
Example: Promotion includes advertising and sales activities.
Example: Promotion includes advertising and sales activities.
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Vocabulary
consumer market
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thị trường tiêu dùng
Example: The consumer market includes all individual buyers.
Example: The consumer market includes all individual buyers.
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Vocabulary
concept
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khái niệm, ý tưởng
Example: The marketing concept focuses on customer satisfaction.
Example: The marketing concept focuses on customer satisfaction.
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Vocabulary
advertising
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quảng cáo
Example: Advertising helps create awareness and generate demand.
Example: Advertising helps create awareness and generate demand.
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Vocabulary
profitable
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có lợi nhuận, sinh lời
Example: Finding profitable market opportunities is crucial for growth.
Example: Finding profitable market opportunities is crucial for growth.
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Vocabulary
publicity
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công khai, quảng bá
Example: Good publicity can boost brand reputation.
Example: Good publicity can boost brand reputation.
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Vocabulary
unsatisfied
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chưa được thỏa mãn, không hài lòng
Example: Marketers look for unsatisfied needs in the market.
Example: Marketers look for unsatisfied needs in the market.
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Vocabulary
integration
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sự tích hợp, sự kết hợp
Example: Integration of all marketing elements is essential for success.
Example: Integration of all marketing elements is essential for success.
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Vocabulary
feature
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tính năng, đặc điểm
Example: This phone has many innovative features.
Example: This phone has many innovative features.
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Vocabulary
launch
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tung ra, cho ra mắt
Example: The company will launch a new product next month.
Example: The company will launch a new product next month.
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Vocabulary
consumer
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người tiêu dùng, khách hàng
Example: Companies must understand what consumers want and need.
Example: Companies must understand what consumers want and need.
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Vocabulary
identify
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xác định, nhận biết
Example: Companies must identify their target customers carefully.
Example: Companies must identify their target customers carefully.
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Vocabulary
anticipate
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dự đoán, lường trước
Example: Good marketers anticipate future consumer needs.
Example: Good marketers anticipate future consumer needs.
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Vocabulary
assume
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giả định, cho rằng
Example: The selling concept assumes that consumers must be persuaded to buy.
Example: The selling concept assumes that consumers must be persuaded to buy.
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Vocabulary
place
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địa điểm, kênh phân phối
Example: Place refers to distribution channels and sales locations.
Example: Place refers to distribution channels and sales locations.
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Vocabulary
monitor
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theo dõi, giám sát
Example: Companies monitor competitors' activities closely.
Example: Companies monitor competitors' activities closely.
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Vocabulary
credit terms
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điều kiện tín dụng, điều khoản thanh toán
Example: Flexible credit terms can attract more business customers.
Example: Flexible credit terms can attract more business customers.
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Vocabulary
industrial goods
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hàng hóa công nghiệp
Example: Industrial goods are used in the production of other products.
Example: Industrial goods are used in the production of other products.
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Vocabulary
satisfy
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thỏa mãn, đáp ứng
Example: The goal is to satisfy customer needs profitably.
Example: The goal is to satisfy customer needs profitably.
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Grammar
Passive Voice in Marketing
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Structure: Subject + be + past participle
Passive voice emphasizes the action or result rather than who performs it
Passive voice emphasizes the action or result rather than who performs it
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Vocabulary
reaction
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phản ứng, phản hồi
Example: Customer reactions to the new product were positive.
Example: Customer reactions to the new product were positive.
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Vocabulary
producer market
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thị trường sản xuất, thị trường công nghiệp
Example: The producer market is actually larger than the consumer market.
Example: The producer market is actually larger than the consumer market.
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Vocabulary
persuade
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thuyết phục, làm cho tin
Example: Salespeople try to persuade customers to buy their products.
Example: Salespeople try to persuade customers to buy their products.
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Vocabulary
loyal
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trung thành, trung thực
Example: Loyal customers provide repeat business and referrals.
Example: Loyal customers provide repeat business and referrals.
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