🎯 Practice Session
Marketing
Learn essential marketing concepts including the difference between selling and marketing, market opportunities, market segmentation, the marketing mix (4Ps), and consumer vs producer markets
Intermediate
Unit 19
Vocabulary Only
1 / 49
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Vocabulary
product
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sản phẩm
Example: Product quality is a key factor in customer satisfaction.
Example: Product quality is a key factor in customer satisfaction.
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Vocabulary
producer market
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thị trường sản xuất, thị trường công nghiệp
Example: The producer market is actually larger than the consumer market.
Example: The producer market is actually larger than the consumer market.
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Vocabulary
loyal
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trung thành, trung thực
Example: Loyal customers provide repeat business and referrals.
Example: Loyal customers provide repeat business and referrals.
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Vocabulary
marketing mix
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hỗn hợp marketing, chiến lược marketing tổng hợp
Example: The marketing mix consists of product, price, place, and promotion.
Example: The marketing mix consists of product, price, place, and promotion.
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Vocabulary
defeat
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đánh bại, chiến thắng
Example: The goal is to defeat competitors and win loyal customers.
Example: The goal is to defeat competitors and win loyal customers.
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Vocabulary
assume
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giả định, cho rằng
Example: The selling concept assumes that consumers must be persuaded to buy.
Example: The selling concept assumes that consumers must be persuaded to buy.
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Vocabulary
market segmentation
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phân khúc thị trường
Example: Market segmentation divides customers into groups with similar needs.
Example: Market segmentation divides customers into groups with similar needs.
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Vocabulary
market research
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nghiên cứu thị trường
Example: Market research helps understand customer preferences and behaviors.
Example: Market research helps understand customer preferences and behaviors.
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Vocabulary
vigorous
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mạnh mẽ, quyết liệt
Example: Vigorous selling techniques are used to persuade reluctant buyers.
Example: Vigorous selling techniques are used to persuade reluctant buyers.
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Vocabulary
concept
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khái niệm, ý tưởng
Example: The marketing concept focuses on customer satisfaction.
Example: The marketing concept focuses on customer satisfaction.
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Vocabulary
anticipate
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dự đoán, lường trước
Example: Good marketers anticipate future consumer needs.
Example: Good marketers anticipate future consumer needs.
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Vocabulary
credit terms
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điều kiện tín dụng, điều khoản thanh toán
Example: Flexible credit terms can attract more business customers.
Example: Flexible credit terms can attract more business customers.
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Vocabulary
differential advantage
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lợi thế cạnh tranh khác biệt
Example: The company's differential advantage is superior customer service.
Example: The company's differential advantage is superior customer service.
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Vocabulary
feature
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tính năng, đặc điểm
Example: This phone has many innovative features.
Example: This phone has many innovative features.
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Vocabulary
brand manager
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quản lý thương hiệu
Example: The brand manager develops strategies to strengthen the brand.
Example: The brand manager develops strategies to strengthen the brand.
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Vocabulary
consumer
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người tiêu dùng, khách hàng
Example: Companies must understand what consumers want and need.
Example: Companies must understand what consumers want and need.
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Vocabulary
advertising
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quảng cáo
Example: Advertising helps create awareness and generate demand.
Example: Advertising helps create awareness and generate demand.
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Vocabulary
superfluous
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thừa thãi, không cần thiết
Example: Good marketing makes aggressive selling superfluous.
Example: Good marketing makes aggressive selling superfluous.
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Vocabulary
product manager
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quản lý sản phẩm
Example: The product manager is responsible for the product's success.
Example: The product manager is responsible for the product's success.
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Vocabulary
sales promotion
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khuyến mại bán hàng
Example: Sales promotion includes discounts and special offers.
Example: Sales promotion includes discounts and special offers.
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Vocabulary
persuade
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thuyết phục, làm cho tin
Example: Salespeople try to persuade customers to buy their products.
Example: Salespeople try to persuade customers to buy their products.
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Vocabulary
selling
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việc bán hàng; hoạt động thuyết phục khách hàng mua sản phẩm
Example: The selling concept focuses on persuading customers to buy products.
Example: The selling concept focuses on persuading customers to buy products.
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Vocabulary
target market
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thị trường mục tiêu
Example: Young professionals are our primary target market.
Example: Young professionals are our primary target market.
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Vocabulary
brand name
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tên thương hiệu
Example: A strong brand name adds value to products.
Example: A strong brand name adds value to products.
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Vocabulary
guarantee
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bảo hành, đảm bảo
Example: The product comes with a two-year guarantee.
Example: The product comes with a two-year guarantee.
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Vocabulary
analyze
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phân tích, nghiên cứu
Example: Companies analyze data to understand market trends.
Example: Companies analyze data to understand market trends.
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Vocabulary
satisfy
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thỏa mãn, đáp ứng
Example: The goal is to satisfy customer needs profitably.
Example: The goal is to satisfy customer needs profitably.
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Vocabulary
point of sale
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điểm bán hàng
Example: Points of sale include retail stores and online platforms.
Example: Points of sale include retail stores and online platforms.
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Vocabulary
market opportunity
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cơ hội thị trường
Example: The company identified a market opportunity in online education.
Example: The company identified a market opportunity in online education.
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Vocabulary
monitor
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theo dõi, giám sát
Example: Companies monitor competitors' activities closely.
Example: Companies monitor competitors' activities closely.
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Vocabulary
distribution channel
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kênh phân phối
Example: The company uses multiple distribution channels to reach customers.
Example: The company uses multiple distribution channels to reach customers.
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Vocabulary
promotion
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xúc tiến, quảng bá
Example: Promotion includes advertising and sales activities.
Example: Promotion includes advertising and sales activities.
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Vocabulary
packaging
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bao bì, đóng gói
Example: Attractive packaging can increase product sales.
Example: Attractive packaging can increase product sales.
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Vocabulary
marketing
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hoạt động tiếp thị, marketing; quá trình xác định và đáp ứng nhu cầu khách hàng
Example: Marketing involves understanding customer needs and creating value.
Example: Marketing involves understanding customer needs and creating value.
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Vocabulary
industrial goods
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hàng hóa công nghiệp
Example: Industrial goods are used in the production of other products.
Example: Industrial goods are used in the production of other products.
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Vocabulary
publicity
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công khai, quảng bá
Example: Good publicity can boost brand reputation.
Example: Good publicity can boost brand reputation.
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Vocabulary
price
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giá cả
Example: Price is a critical element of the marketing mix.
Example: Price is a critical element of the marketing mix.
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Vocabulary
unsatisfied
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chưa được thỏa mãn, không hài lòng
Example: Marketers look for unsatisfied needs in the market.
Example: Marketers look for unsatisfied needs in the market.
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Vocabulary
distinctive competency
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năng lực đặc biệt, điểm mạnh riêng
Example: Innovation is one of our distinctive competencies.
Example: Innovation is one of our distinctive competencies.
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Vocabulary
identify
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xác định, nhận biết
Example: Companies must identify their target customers carefully.
Example: Companies must identify their target customers carefully.
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Vocabulary
place
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địa điểm, kênh phân phối
Example: Place refers to distribution channels and sales locations.
Example: Place refers to distribution channels and sales locations.
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Vocabulary
profitable
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có lợi nhuận, sinh lời
Example: Finding profitable market opportunities is crucial for growth.
Example: Finding profitable market opportunities is crucial for growth.
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Vocabulary
discount
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chiết khấu, giảm giá
Example: The store offers discounts during the holiday season.
Example: The store offers discounts during the holiday season.
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Vocabulary
launch
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tung ra, cho ra mắt
Example: The company will launch a new product next month.
Example: The company will launch a new product next month.
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Vocabulary
potential
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tiềm năng, có khả năng
Example: The potential market for this product is very large.
Example: The potential market for this product is very large.
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Vocabulary
integration
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sự tích hợp, sự kết hợp
Example: Integration of all marketing elements is essential for success.
Example: Integration of all marketing elements is essential for success.
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Vocabulary
inventory
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hàng tồn kho
Example: Managing inventory levels is important for profitability.
Example: Managing inventory levels is important for profitability.
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Vocabulary
consumer market
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thị trường tiêu dùng
Example: The consumer market includes all individual buyers.
Example: The consumer market includes all individual buyers.
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Vocabulary
reaction
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phản ứng, phản hồi
Example: Customer reactions to the new product were positive.
Example: Customer reactions to the new product were positive.
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