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Pricing Strategies Test
Test your understanding of pricing concepts and strategies
📝
10 Questions
⏱️
15 minutes
🔢
Intermediate
0
/ 10 answered
⏱️
900
Question 1
What is the only marketing mix element that produces revenue?
A
Product
B
Place
C
Price
D
Promotion
Question 2
What is bargaining?
A
Fixed pricing
B
Negotiating between buyer and seller
C
Wholesale pricing
D
Retail pricing
Question 3
What is a common pricing mistake?
A
Being too cost-oriented
B
Considering market conditions
C
Varying prices by segment
D
Regular price revisions
Question 4
Who typically sets pricing objectives in large companies?
A
Sales staff
B
Customers
C
Top management
D
Retail stores
Question 5
What does 'capitalize on' mean?
A
Pay capital
B
Take advantage of
C
Invest money
D
Borrow funds
Question 6
What is penetration pricing?
A
High initial prices
B
Low prices to gain market share
C
Premium pricing
D
Cost-based pricing
Question 7
What influences buyer choice most directly?
A
Company name
B
Price
C
Location only
D
Packaging only
Question 8
What should price be part of?
A
Only cost calculations
B
Market-positioning strategy
C
Production planning only
D
Inventory management
Question 9
What is psychological pricing?
A
Pricing based on costs
B
Using prices like $9.99
C
Premium pricing
D
Wholesale pricing
Question 10
What is markup?
A
Price reduction
B
Profit added to cost
C
Wholesale price
D
Competitor price
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