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Marketing Concepts Test
Test your understanding of marketing principles
📝
10 Questions
⏱️
15 minutes
🔢
Intermediate
0
/ 10 answered
⏱️
900
Question 1
What is the main difference between selling and marketing?
A
No difference
B
Selling focuses on persuading; marketing on satisfying needs
C
Selling is cheaper
D
Marketing is easier
Question 2
What does 'superfluous' mean in marketing context?
A
Essential
B
Unnecessary
C
Expensive
D
Profitable
Question 3
What is market segmentation?
A
Dividing markets into groups with different needs
B
Selling products
C
Advertising
D
Pricing strategy
Question 4
What are the 4Ps of marketing mix?
A
People, Process, Place, Product
B
Product, Price, Place, Promotion
C
Profit, Product, Place, Price
D
Promotion, Publicity, Price, Product
Question 5
What is a target market?
A
Any customer
B
Specific customer group identified
C
Wholesale market
D
Stock market
Question 6
What does market research help with?
A
Understanding customer needs and preferences
B
Manufacturing products
C
Hiring employees
D
Building factories
Question 7
Which market is larger?
A
Consumer market
B
Producer market
C
Both equal
D
Neither
Question 8
What is a differential advantage?
A
Being different for sake of it
B
Competitive edge from distinctive competencies
C
Higher prices
D
More advertising
Question 9
What does 'anticipate' mean in marketing?
A
Wait for
B
Predict future needs
C
Ignore
D
Copy competitors
Question 10
What is included in 'promotion'?
A
Only advertising
B
Only sales
C
Advertising, publicity, sales promotion, personal selling
D
Only discounts
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