Comprehensive Application Quiz

Question 1 1 pt

What is psychological pricing?

A Pricing based on costs
B Using prices like $9.99
C Premium pricing
D Wholesale pricing

Question 2 1 pt

Who typically sets pricing objectives in large companies?

A Sales staff
B Customers
C Top management
D Retail stores

Question 3 1 pt

What is penetration pricing?

A High initial prices
B Low prices to gain market share
C Premium pricing
D Cost-based pricing

Question 4 1 pt

What is 'working capital' used for?

A Long-term investments
B Daily operations
C Building purchase
D Stock dividends

Question 5 1 pt

What is 'gearing'?

A Marketing strategy
B Relationship between equity and long-term debt
C Production method
D Sales technique

Question 6 1 pt

What does market research help with?

A Understanding customer needs and preferences
B Manufacturing products
C Hiring employees
D Building factories

Question 7 1 pt

Which form of capital is most exposed to risk?

A Bank loans
B Bonds
C Owner's capital
D Trade credit

Question 8 1 pt

Which is permanent working capital?

A Seasonal stock
B Year-round operational needs
C Christmas inventory
D Holiday sales funds

Question 9 1 pt

What percentage of equity must be public for stock exchange listing?

A 10%
B 15%
C 25%
D 50%

Question 10 1 pt

What does 'superfluous' mean in marketing context?

A Essential
B Unnecessary
C Expensive
D Profitable

Question 11 1 pt

What is a 'dividend'?

A A company loan
B Payment to shareholders from profits
C A type of bond
D Business expense

Question 12 1 pt

What does just-in-time mean?

A Always early
B Producing when needed
C Late delivery
D Bulk production

Question 13 1 pt

What does 'capitalize on' mean?

A Pay capital
B Take advantage of
C Invest money
D Borrow funds

Question 14 1 pt

What is an overdraft?

A Extra profit
B Temporary negative bank balance
C Loan contract
D Investment return

Question 15 1 pt

What is 'trade credit'?

A Credit card payment
B Paying suppliers later
C Bank loan
D Share issue

Question 16 1 pt

What does 'leverage' or 'gearing' refer to?

A Marketing strategy
B Ratio between equity and debt
C Employee benefits
D Tax payments

Question 17 1 pt

What do venture capital firms typically invest in?

A Low-risk government bonds
B High-growth companies
C Real estate only
D Established corporations

Question 18 1 pt

Who is a 'creditor'?

A Someone who owes money
B Someone who lends money
C A shareholder
D An employee

Question 19 1 pt

What is 'collateral'?

A Business profit
B Security for a loan
C Employee salary
D Tax deduction

Question 20 1 pt

What does 'equity' mean in corporate finance?

A Vốn chủ sở hữu
B Nợ phải trả
C Lãi suất
D Ngân sách

Question 21 1 pt

What is the main difference between selling and marketing?

A No difference
B Selling focuses on persuading; marketing on satisfying needs
C Selling is cheaper
D Marketing is easier

Question 22 1 pt

What is a 'merger'?

A Firing employees
B Combining two or more companies
C Selling products
D Reducing prices

Question 23 1 pt

In prosperous times, high gearing gives owners:

A Lower returns
B No effect on returns
C Much better returns
D Guaranteed losses

Question 24 1 pt

What is a target market?

A Any customer
B Specific customer group identified
C Wholesale market
D Stock market

Question 25 1 pt

What is working capital used for?

A Long-term investments
B Daily business operations
C Buying land
D Paying dividends

Question 26 1 pt

What is a debtor?

A Someone who owes money
B A creditor
C A supplier
D An investor

Question 27 1 pt

What is included in 'promotion'?

A Only advertising
B Only sales
C Advertising, publicity, sales promotion, personal selling
D Only discounts

Question 28 1 pt

What happens in bankruptcy?

A Owners are paid first
B Creditors are paid last
C Owners are paid after everyone else
D Nobody gets paid

Question 29 1 pt

What causes production disruption?

A High profits
B Material delivery delays
C Good planning
D Efficient workers

Question 30 1 pt

What is a common pricing mistake?

A Being too cost-oriented
B Considering market conditions
C Varying prices by segment
D Regular price revisions