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Grammar
Comparative Forms
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Structure: more/less + adjective + than
Comparing different pricing methods, strategies, or market conditions
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Grammar
Purpose with to, in order to, so as to
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Structure: to/in order to/so as to + infinitive
Express purpose or reason for an action using 'to', 'in order to', and 'so as to'
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Grammar
Modal Verbs for Recommendations
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Structure: should/must/need to + infinitive
Using modals to express necessity, advice, or recommendations about pricing
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Grammar
Purpose Expressions
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Structure: to/in order to/so as to + infinitive; so that + clause
Express purpose using 'to', 'in order to', 'so as to', and 'so that'
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Grammar
Negative Purpose
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Structure: so as not to/in order not to + infinitive
Express negative purpose using 'so as not to' and 'in order not to'
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Grammar
Passive Voice in Marketing
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Structure: Subject + be + past participle
Passive voice emphasizes the action or result rather than who performs it
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Grammar
Passive Voice with Modals
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Structure: Subject + modal verb + be + past participle
Combining modal verbs with passive voice to express necessity, possibility, or obligation
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Grammar
Comparative and Superlative
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Structure: more/less + adjective; the most/least + adjective
Comparing different marketing approaches, products, or markets
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Grammar
Passive Voice in Finance
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Structure: Subject + be + past participle
Passive voice is commonly used in financial contexts to emphasize actions and results rather than who performs them
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Grammar
Present Simple for Facts
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Structure: Subject + verb (base form/s/es)
Used to express general truths, facts, and permanent situations in marketing and business
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Grammar
Conditional Sentences Type 1
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Structure: If + present simple, will + infinitive
Expressing real future possibilities in business situations
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Grammar
Purpose with so that
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Structure: so that + subject + modal verb + verb
Express purpose using 'so that' followed by a clause with modal verbs
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Grammar
Present Perfect Continuous
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Structure: Subject + have/has been + V-ing
Used to emphasize the duration or ongoing nature of an activity that started in the past and continues to the present
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Grammar
Present Simple for General Truths
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Structure: Subject + verb (base form/s/es)
Used to express facts, general truths, and permanent situations about pricing and business
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